The Toyota RAV4 Prime is only offered with a plug-in hybrid powertrain. This car boasts an impressive range, great fuel economy, and a faster, more powerful driving experience. As a sturdy and spacious SUV, it is popular due to its rugged and reliable nature.
Toyota RAV4 Prime Price List:
The Prime is available in two trim levels:
| Variants | Price |
|---|---|
| Prime SE | $43,690 |
| Prime XSE | $47,560 |
RAV4 Prime Interior Design:
As with most Toyota models, the RAV4 Prime features an interior designed to be comfortable and practical, with a soft touch and high-quality materials. The controls are mostly intuitive and everything is well-placed and organized. Certain controls are a little oversized, much like the brawny ones you’d find in a Toyota pickup truck. They’re pretty easy to use, however.
Headroom is great and ingress and egress are easy thanks to the Prime’s tall stature and large door openings. It also boasts great visibility due to its narrow front windshield pillars and large windows. The Prime’s interior features a unique red accented theme, and the Prime XSE comes with blue ambient interior lighting.
Seats:
- The Toyota RAV4 Prime is equipped with standard heated front seats, an 8-way power-adjustable front driver’s seat, and a 4-way adjustable front passenger seat.
- The SE trim sports fabric upholstery with embossed seat inserts and red-colored stitching details. The XSE features higher-quality SofTex® synthetic leather upholstery with fabric seat inserts and similar sporty red stitching.
Steering Wheel:
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- The RAV4 Prime sports a leather-trimmed steering wheel that features silver accents and red contrast stitching. It includes mounted controls for the multi-information display, Bluetooth hands-free voice commands, audio, lane departure alert, dynamic radar cruise control, and lane trace assist.
- A feature that comes standard on the Prime XSE is sporty paddle shifters on the steering wheel. An option package adds the heated steering function to both trims.
Infotainment System:
- While the SE model receives an 8-inch screen, the Toyota RAV4 Prime XSE includes a larger 10.5-inch Toyota Audio Multimedia Infotainment display. Both are equipped with a SiriusXM trial subscription, wireless Apple CarPlay, and Android Auto.
- The SE includes a six-speaker setup. Choosing the XSE trim gets you an upgraded 11-speaker JBL Premium audio system bundled with a subwoofer and an amplifier.
Storage Space:
- The Toyota RAV4 Prime includes many cubbies, bins, and compartments for small item storage. The center console houses cup holders, a storage tray, and a covered storage compartment. A lockable glove box is located on the passenger side, and a few additional shelves are integrated into the dashboard.
- Along with bottle holders and cup holders, the RAV4 Prime comes with an overhead console with maplights and storage for sunglasses. The Prime doesn’t offer as much cargo space as the standard RAV4. Still, at 33.5 cubic feet, the Prime offers enough space for everyone. The 60/40 split folding rear seats can be folded down to create even more storage space.
Climate Controls:
- The Toyota RAV4 Prime includes a dual-zone automatic climate control system, complete with rear seat vents and dust and pollen filters. The XSE Prime is equipped with front center vent flow controls as well.
RAV4 Prime Exterior Design:
The Toyota RAV4 Prime sports a shiny silver-plated front spoiler and a black diamond-patterned grille. Its dynamic front fascia is modern, while its boxy wheel arches represent its rugged nature. The Prime has an angular body with sculpted and aerodynamic details. At the same time, it stands out from other SUVs due to its sleek yet bold design.
Body Colors:
- The SE trim is available in the following exterior paint options: Ice Cap, Silver Sky Metallic, Magnetic Gray Metallic, Midnight Black Metallic, Blueprint, and Supersonic Red.
- The top-spec Prime XSE trim comes with a black roof in all the above shades except Midnight Black Metallic.
Headlights and tail lights:
- The 2024 Toyota RAV4 Prime features LED projector headlights with LED DRLs, accent lights, and turn signals. The XSE trim also has vertical LED accent lights.
Wheels and Tires:
- The RAV4 Prime comes with black-painted and machined sport alloy wheels. The only difference between the two trim levels is that the SE gets 18-inch wheels while the XSE is equipped with 19-inch ones.
- Both RAV4 Prime Toyota models are equipped with Yokohama Avid GT tires.
Side Mirrors:
- The Toyota RAV4 Prime sports heated and powered outside mirrors. The base Prime SE includes color-keyed ones, while the Prime XSE comes with black painted outside mirrors. Both feature integrated blind spot warning indicators, turn signal indicators, and a folding function.
Windows:
- The Toyota RAV4 gets powered windows with privacy glass on the quarter, rear, and liftgate windows and acoustic noise-reducing glass on the front windows. An intermittent rear window wiper is included as well.
Flooring:
- The RAV4 has black carpeted flooring and a driver’s side footrest.
Roof:
- The Toyota RAV4 Prime includes a color-keyed and roof-mounted shark-fin antenna, as well as low-profile black roof rails.
- A powered one-touch opening and closing tilt/slide moonroof is standard on the XSE and optional on the SE. You can upgrade to a panoramic glass roof with a front power moonroof by opting for the Premium Package, available only on the Prime XSE.
Safety Features:
The Toyota RAV4 Prime comes equipped with the Star Safety System and Toyota Safety Sense 2.5. These safety suites bundle together many driver assists and safety functions, such as electronic brake force distribution, enhanced vehicle stability control, pre-collision system, lane departure alert with steering assist, and dynamic radar cruise control, among others. Both trims feature aerodynamic underbody protection panels.
Braking System:
- The Toyota RAV4 Prime is equipped with an ECB system with integrated regen. It has power-assisted and ventilated 12.9-inch disc brakes in the front and ventilated 12.4-inch disc brakes in the rear.
- The Prime also has an electric parking brake (EPB). The XSE trim sports striking red-painted shock absorbers.
Airbags:
The RAV4 Prime gets a total of eight airbags.
Safety Ratings:
Virtually unchanged from the 2023 version, the 2024 Toyota RAV4 remains a 2024 Top Safety Pick as rated by the Insurance Institute for Highway Safety.
The Toyota RAV4 Plug-in Hybrid Powertrain:
The RAV4 Prime is a highly efficient Toyota hybrid. Since it is a plug-in, you can run the car on electric power only, especially if you’re traveling short distances. The Prime gets 42 miles of electric-only range, which is almost double the range offered by some competitors.
The RAV4 Prime sports a 2.5-liter, four-cylinder engine paired with two electric motors. It produces a combined 302 horsepower and comes with standard AWD. This efficient yet powerful setup allows it to sprint from 0 to 60 mph in just 5.7 seconds.
The Prime is faster than the non-hybrid RAV4, but it also has better fuel economy and can switch between EV and hybrid modes. It boasts an EPA-estimated mileage of 94 mpg in EV mode and 38 mpg in gas/hybrid mode.
Toyota RAV4 Prime Towing Capacity:
The 2024 RAV4 Prime has an impressive towing capacity of 2500 pounds.
Top Competitors:
The RAV4 Prime is more expensive than the Mitsubishi Outlander PHEV but it has a better all-electric range. The Hyundai Tucson PHEV and Kia Sportage PHEV offer a lot of cargo and passenger space, as well as high-quality interiors. Though more expensive, the Prime has a longer electric range and better fuel economy than both.
The Kia Sportage and the Ford Escape PHEV are more spacious, but the Kia isn’t as fuel efficient and the Escape doesn’t have AWD.
Concluding Thoughts:
The RAV4 Prime is a great plug-in hybrid with spacious interiors, a comfortable driving experience, and great affordability. The interior is spacious, with plenty of room for everyone. The Rav4 Prime offers a lot of bang for your buck. Since it’s a Toyota, it is bound to have a long lifespan.
Furthermore, the RAV4 Prime is built exclusively in Japan, so your trusty Toyota SUV is truly ‘Japanese-built’.
Frequently Asked Questions:
Is the RAV4 Prime better than the RAV4 Hybrid?
The Prime has a few better features than the hybrid RAV4. It is built in Japan, has a higher-quality build and interiors, is faster and more fuel-efficient, and has longer warranty periods. It costs more than the RAV4 hybrid and gas-powered models, though.
What is the mileage of the RAV4 Prime?
The RAV4 Prime has a combined mileage of 38 mpg and an electric range of 42 miles.
